Small Business: What investors look for in a plan

From venture capitalists to angel investors, here’s what your business plan needs to include to catch the eye of startup investors

Although you definitely need a business plan to find investors, your plan alone–no matter how good it is–isn’t enough to attract investors. The investment decision depends on a lot of other factors: the business team and its track record, the product you’ll be selling, the competitive advantage you have and what your market is, among others. By itself, your plan is like an automobile engine–the car won’t go anywhere without it. But the engine alone isn’t enough to make the car go, and you need to recognize this from the beginning.

By Tim Berry

Full Story: http://www.usnews.com/usnews/biztech/articles/051116/16investorplan.htm?track=rss