Does your company have an identity crisis?

Communicating your company’s image takes a concerted effort

Can you summarize your corporation’s story in a few sentences? Does it possess a well-known identity with customers, key stakeholders, and the general public?

In a 2005 study conducted by ABC Namebank International, 5,000 major corporations around the world were surveyed and results were compiled to measure the impact of their image on customers, profitability and overall market positioning. There was also a strong emphasis on cyber-branding platforms and e-commerce presence.

Most corporations passed the acid test – 54% in all – received a B+ ranking. But the big winners were very few – 3.9 percent – and the losers stood at 42.1%.

The big winners had the right story with the right image; the others had the right story but a very poor image and struggled to make it work. The losers were almost without a story, with a bunch of ideas thrown together and some randomly picked image. They were spinning, but going nowhere.

Naseem Javed

Full Story: http://wistechnology.com/article.php?id=2472