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Google to kick off database venture

An ambitious new Google service will let anyone upload most anything to a publicly searchable database, potentially laying the groundwork for a foray by the Internet juggernaut into classified advertising.

The venture, Google Base, could also signal grander ambitions for the king of online search-related advertising. Google’s stated mission is, after all, nothing less than organizing the world’s information.

Expected to be available today, Google Base has the potential to make instantly available a vast sea of content including — but not limited to — recipes, job listings, photos, DNA sequences, real-estate listings and individual standalone databases.

By Matthew Fordahl

The Associated Press

Full Story: http://seattletimes.nwsource.com/html/businesstechnology/2002626260_googlebase16.html

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