Don’t Let Ego Kill the Startup

Silicon Valley guru Jonathan Hirshon has seen the "know-it-all attitude" of young entrepreneurs too often doom their new companies

For nearly two decades, Jonathan Hirshon has nurtured startup entrepreneurs as a Silicon Valley marketing and communications consultant. Along the way, Hirshon has observed both sorry failures and stunning successes, and he became an entrepreneur himself — founding Horizon Communications, a Santa Clara (Calif.)-based consultancy, in 1995. Though it takes plenty of moxie to start a company, Hirshon says, it’s the outsized entrepreneurial ego that most often brings down startups.

Full Story: http://www.businessweek.com/technology/content/oct2005/tc20051025_043783.htm