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Workbook Helps Nonprofits Strengthen Community Connections

A new workbook sponsored by the W.K. Kellogg Foundation is designed to help non-profit organizations strengthen community-based projects, as well as related funding proposals, by building connections between assets in their own organizations and those in their communities.

Strengthening Your Proposal – And Your Organization –
By Connecting With Community Assets

The W.K. Kellogg Foundation is very interested in proposals that both improve the
community and strengthen the applicant organization. Our experience indicates
that proposals which connect with and engage a wide range of community
resources are more effective than those which involve only the staff of the lead
organization. We are also convinced that non-profit organizations are much more
powerful community actors when they are not exclusively focused on needs,
problems, and deficiencies but are effectively connected to the resources, or assets,
of the local community.

This document will help any organization:

1. Strengthen its own organization by enhancing connections with the
community’s assets.

2. Strengthen the community by investing in the community’s assets.

3. Strengthen current and future community based projects, activities, and
proposals.

The following pages are divided into three sections to help applicants connect with
community assets.

Section One – How to assess and strengthen your proposal’s relationships
with and utilization of community assets; and

Section Two – How to identify and connect your non-profit organization’s
assets to this project.

Section Three – Tools which may be helpful in connecting both projects and
organizations to community assets.

Section Four – Information about the ABCD Institute.

View Discovering Community Power: A Guide to Mobilizing Local Assets and Your Organization’s Capacity, at http://www.northwestern.edu/ipr/abcd/kelloggabcd.pdf.

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(Thanks to Southern Growth http://www.southern.org for passing this along. Russ)

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