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10 Networking Tips To Give Sales a Lift

October 17, 2005 /

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You do not have to be outgoing to grow your business by networking at social events.

Diane Darling, chief executive officer of Effective Networking Inc. in Boston, says shy people can be excellent networkers — because networking is about being genuine and sincerely interested in others.

Ms. Darling, who wrote "The Networking Survival Guide" (McGraw Hill, 2003), says the way to be effective at a networking event is to go in asking yourself, "Who here can I help?" instead of "Who here can I sell to?" You’re not going to sell to anyone right there at the event anyway.

Here are some more tips from Ms. Darling:

By JOE CONNOLLY

Full Story: http://www.startupjournal.com/columnists/smallbusinessreport/20051017-connolly.html?sjcontent=mail

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