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How to Name Your Business
What’s in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here’s how to choose a name that’ll best suit your business.
What’s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town; the wrong one can doom it to obscurity and failure. If you’re smart, you’ll put just as much effort into naming your business as you did into coming up with your idea, writing your business plan and selecting a market and location. Ideally, your name should convey the expertise, value and uniqueness of the product or service you’ve developed.
Full Story: http://www.entrepreneur.com/article/0,4621,265010,00.html
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