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Dispelling business niche myths

October 2, 2005 /

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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

In a "Peanuts" comic strip, made famous by Charles Schulz, the scene is a classroom on the first day of school. The students have been asked to write an essay about their feelings on returning to school.

Lucy writes: "Vacations are nice, but it’s good to get back to school. There is nothing more satisfying or challenging than education, and I look forward to a year of expanding knowledge."

The teacher is pleased with Lucy and compliments her on her fine essay. Leaning over to Charlie Brown, Lucy whispers, "After a while, you learn what sells."

Finding a niche is finding what sells. I call it "niche picking." And I’d like to dispel four myths about the process:

By HARVEY MACKAY

Full Story: http://www.cdapress.com/articles/2005/10/02/business/bus01.txt

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