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The Adviser – Pull together a basic press kit providing snapshot of company
September 28, 2005 /
Many firms introduce themselves to the media with a press kit that provides reporters with the basics about the company and its recent news, pulled together in a cohesive, appealing package.
Whether the kit is put together internally or handled by an outside firm, the important thing isn’t a glamorous look or a weighty package — it’s telling your story clearly, concisely, and at the right time.
Every press kit should include:
Full Story: http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/09/28/BUGCCEUQDR1.DTL
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