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Blogging for the Soul, Not the Bottom Line

Blogging is unquestionably a medium for personal journaling. According to America Online, nearly half of bloggers post personal accounts and journals rather than news, politics and gossip. The Blog Trends Survey was conducted by Digital Marketing Services, Inc. for AOL.

As many as half of respondents say they write a blog because it serves as a form of self-therapy. Further, one third of bloggers write about self-help and self-esteem topics. Thirty-one percent either blog or read blogs in times of need or high anxiety, while only five percent prefer to seek help from a counselor or mental health professional. The only thing more popular than blogs in times of need is seeking advice from family and friends.

The blogging population who do so for personal journaling is no surprise to AOL Community senor programming manager Joe Loong. "Knowing how I blog personally when I’m not on the clock, and how my friends blog," Loong told ClickZ Stats. "The vast majority of us are blogging about what’s going on in our lives."

By Enid Burns

Full Story: http://www.clickz.com/stats/sectors/traffic_patterns/article.php/3549576

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