Google’s search wizards work magic for blogs

A new Google Inc. specialty search engine sifts through the Internet’s millions of frequently updated personal journals, a long-anticipated development expected to help propel ”blogging” into the cultural mainstream.

The new tool, unveiled Wednesday at http://blogsearch.google.com, focuses exclusively on the material contained in the journals known as Web logs, or ”blogs.”

Mountain View-based Google, the Internet’s general search engine leader, first set its sights on blogs with its 2003 acquisition of a small startup company called Blogger that makes software to publish and manage the journals.

Since that deal, Google had been expected to build a blogging-focused search engine – a mission finally accomplished by a group of by developers in the company’s New York office.

”There really has been a need for a world-class search product to expose this dynamic content to a worldwide audience,” said Jason Goldman, who came to Google in the Blogger deal and is now the company’s product manager for blogging search.

By Michael Liedtke
The Associated Press

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