It’s the cyber-plumbing, says Utah firm – Spring2 Technologies

If you want to know why Spring2 Technologies http://spring2.com is thriving in the competitive, high-tech world of customized Internet business software think plumbing.

If the pipes are poor, even a palace can be one flush away from ruin. It’s the same thing with e-commerce, says Spring2 President Neff Broadbent – minus wrenches, soldering torches and drain snakes.

"Like plumbing in a house, our technology is not the exciting stuff you see, but it is the core . . . that makes a robust product really work," Broadbent says.

Unfortunately, the technology needed to translate great products into cyberspace winners – applications tracking inventory, shipping, sales, paychecks, bonuses and production orders – are too often an afterthought for new e-businesses.

"Until they hit the wall, they don’t think much about it," Broadbent says. "That’s where Spring2 comes in."

By Bob Mims
The Salt Lake Tribune

Full Story: http://sltrib.com/business/ci_3006624