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MacKenzie River Pizza Co. owner learned from mistakes, revels in restaurant diversity

The big junk-iron grizzly outside the new MacKenzie River Pizza Co. http://mackenzieriverpizza.com/ on North Reserve Street looks like it¹s sniffing for a meal.

Steve Shuel patted the flank of the sculpture. He likes it.

³I don¹t have any artistic talent at all,² Shuel said, which isn¹t true if running a restaurant is an art form.
Over the past 12 years, Shuel has grown one avant garde pizzeria in Bozeman into a 16-business chain with 650 employees, $16 million in consolidated sales and a payroll of some $4 million.

The MacKenzie River restaurants are riding a wave or helped to create one. The restaurant scene in Montana has changed dramatically in the past 15 years, said Brad Griffin of the Montana Restaurant Association.

By ROBERT STRUCKMAN of the Missoulian

Full Story: http://missoulian.com/articles/2005/09/02/news/local/news02.txt

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