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Mission, Vision and Values Statements

Get away from the grand eloquence and echoing emptiness of the conventional mission (or vision or values) statements. Make them more than buzzwords to really mean something to employees’ day-to-day.

It’s taken at face value that mission-vision-values statements are worth doing. But talk to the rank-and-file and you’ll find that this artful prose and the beautiful posters that carry it have little impact on organizational performance.

They may even have engendered a degree of cynicism. “Is that all our leaders did in that retreat? They’re so out of touch. I bet they were playing golf rather than solving our problems.”

Why do mission-vision-values statements typically fail to do much good? And what does it take to do them right?

By N. Dean Meyer

Full Story: http://www.cio.com/leadership/buzz/column.html?ID=9311

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