Eyes are the Prize – The Struggle to Reach and Connect With Citizens

ROD SERLING HAD IT EASY

You are about to enter the twilight zone of amorphous facts
and figures, arcane jargon, and the usual splash of
acronyms. It won’t take me long to reach the outer limits of
my confidence as a digital media analyst; there’s a lot about
the fast-changing technologies and political economy of
digital media that I don’t quite fathom yet. You’ll see what I
mean soon enough.

What is the digital media? There’s no easy description, but
the phrase encompasses a huge and diverse array of
electronic devices that transmit or receive all kinds of digital
information.

I’m talking about large, expensive television
sets, PCs, laptop computers, cell phones, super-mobile
handheld minicomputers, Ipods, and other small
thingamajigs that download music and stuff from space, all
of which enable consumers to tune into myriad sources of
news, weather, stock reports, sports, electronic games,
email, web pages, and bloggers. This information travels
across wires and cables and through the ether as encoded
bits and bytes that are decoded on arrival at the digital
device.

By Stephen Maly1
Helena Community Television

Full Article on Page 9 at http://leg.state.mt.us/content/publications/interim_newsletter/Interim_05JUL.pdf