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‘Click to Call’ technology puts customers on lines

Web sites that once pinched service pennies by hiding their phone numbers on hard-to-find Web pages are increasingly doing the opposite — flashing prominent "click to call" buttons on their Web sites, inviting shoppers to pick up the phone and call them.

The telephone is insinuating itself more deeply into Web commerce, thanks to the way Internet telephony is lowering calling costs at a time when Web merchants are realizing they can boost sales by injecting a human voice into the sale of big-ticket items.

Click-to-talk is popping up not only as a customer service tool on Web sites, but as a sales lead generator in online ads. Some systems require customers to dial a special toll-free number and reach a call center.

By The Washington Post

Full Story: http://www.dailycamera.com/bdc/tech_plus/article/0,1713,BDC_2463_3892358,00.html

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