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Old Dogs, New Clicks – During the past 10 years, E-commerce has changed dramatically. Is your company keeping up?

Executives who think that the dot-com collapse, channel conflict, and consumer fears of identity theft have combined to make E-commerce strategy a low priority should think again. Ten years after Amazon.com and eBay made "E-tail" a household word, companies in many industries are taking a second look at E-commerce, and finding ways to overcome old problems and tap new opportunities.

Last year, E-commerce sales hit $69.2 billion, and while that equates to less than 2 percent of all retail sales, it is a startling 23.5 percent jump from the previous year. Analysts believe the online channel may account for 7 percent of all retail sales by 2010. That’s a potential increase of nearly $200 billion, which means companies that were turned off or got burned the first time around have plenty of incentive to try again.

Russ Banham, CFO IT

Full Story: http://www.cfo.com/article.cfm/4077426?f=062205MagazineMonthly

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