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The Design of Innovation

Craig Vogel directs the Center for Design Research and Innovation at the University of Cincinnati’s College of Design, Architecture, Art and Planning.

As co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products, just published Wednesday, he worked with Carnegie Mellon professors Jonathan Cagan and Peter Boatwright to reveal how companies create products that change lives.

Following is a discussion with Vogel about the ideas in his book.

From: Inc.com | June 2005 By: Lora Kolodny

Full Story: http://www.inc.com/articles/2005/06/vogelqa.html

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