News

Corporate bloggers bypassing media

When General Motors Corp. wanted to stop speculation this spring that it might eliminate its Pontiac and Buick brands, vice chairman Bob Lutz took his case directly to dealers and customers, who were up in arms.

He wrote on the company’s blog.

”The media coverage on the auto industry of late has done much to paint an ugly portrait of General Motors," began Lutz’s entry on GM’s FastLane Blog, launched in January. The March 30 entry went on to say that widely reported remarks he made to analysts had been ”taken out of context" and that the automaker would not shed the brands.

A growing number of companies are stepping softly into the blogosphere, following Microsoft Corp., Sun Microsystems Inc., and others in the technology field.

The Internet journal format, they find, lets businesses expand their reach, generate product buzz, and encourage consumer loyalty — while bypassing traditional media.

Full Story: http://www.boston.com/business/technology/articles/2005/06/06/corporate_bloggers_bypassing_media/

Sorry, we couldn't find any posts. Please try a different search.

Leave a Comment

You must be logged in to post a comment.