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Online Marketing for Entrepreneurs: Cracking the Code

May 25, 2005 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

In the mid to late1990s, the Internet held huge promise for any small business entrepreneur with a computer and a sense of adventure. Dot.com-ers everywhere claimed that “accessibility” would change every aspect of business, from promotions and marketing to wide-scale e-commerce—all for the better and all at a price that would be inexplicably cheap. Almost 10 years later, many small company owners would say the Internet boom was much more of a bust.

Today, some 30 percent of small business owners don’t have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong?

by Rich Cannon
Impressa, Inc.

Full Story: http://www.entreworld.org/Content/EntreByline.cfm?ColumnID=677