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Blog, blog, blog, blog Businesses dig into the latest in useful tools

Feel all tech-savvy now because you know what the word "blog" means? Do you know what a blog could mean for your business?

Sage Lewis does.

The president of SageRock.com swears by blogging as a marketing tool. More people know what SageRock.com is. More search engines are attracted to its Web site. More clients see the company as an industry leader.
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All of that, Lewis said, is because of the company’s blog.

"It’s really changing the face of what publishing and information awareness is to a company," Lewis said.

A blog is a journal that is publicly available online. Most are run by one person, but sometimes several people contribute. Some are silly. Some are serious. Some are quite personal.

For companies, blogs are an opportunity to tell clients and potential clients about the industry, products and services. Also, it doesn’t matter how large or small your business is.

Erika D. Smith
Akron (Ohio) Beacon Journal

Full Story: http://www.azcentral.com/arizonarepublic/business/articles/0507workblogs07.html

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