Tips for effective use of blogs for businesses

Thinking of creating a blog to promote your business? Here are some things to consider:

— Understand the goal of your blog. Is it to recruit new customers or strengthen the loyalty of existing customers? Do you want to use the blog to convey factual information or to tell personal stories that will create an emotional connection with your customers? Will it be a supplement to your Web site or in lieu of a Web site?

Ilana DeBare, Chronicle Staff Writer

Full Story: http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/05/05/BUGFSCK4RQ1.DTL&type=business