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UM advertising team to compete for $10 million Yahoo campaign

April 21, 2005View for printing

After two semesters’ worth of extensive research and strategy, 35 University of Montana students will gain real-world experience in business advertising when they travel to Boise, Idaho, Thursday to compete in a regional advertising campaign.

If the students from the class Advertising Competition 369 can convince Yahoo, Inc., that their advertising project is right for the company, then it will use UM’s yearlong work toward a $10 million advertising campaign.

Every year, the National Student Advertising Competition is hosted by one corporate client and is attended by other professionals in the industry. After the criteria for each year’s competition is sent out in September, students have two semesters to research, plan and coordinate a national advertising campaign. This year, Yahoo requested that schools design campaign centered on 13- to 17-year-olds. The UM students set about creating a fictional agency, Grizzly Advertising, so that they would be taken seriously when they contacted potential clients.

Jacob Livingston For the Kaimin

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