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Back into backpacks "Mystery Ranch" is 4th startup for Bozeman serial entrepreneur Dana Gleason
At a time when backpacking gear companies are counting ounces to cater to a lightweight trend, Bozeman’s Dana Gleason is building the Humvee of packs – stout, durable and expensive.
"Ultralight is such an easy concept to grasp," Gleason conceded. But for many backpackers, ultralight packs can’t carry a "real world" load, he added.
"Our packs are for people who truly use the gear and don’t just read the magazines and dream about it," Gleason said. "And it will last 15 to 17 years. The material has a lifetime guarantee."
Mystery Ranch http://www.mysteryranch.com/ is Gleason’s latest backpacking company – the fourth gear company he’s launched in Bozeman, with partner Rene Sippel-Baker.
"She’s the one who gets things done while I wave my arms," Gleason joked.
By BRETT FRENCH
Gazette Outdoor Writer
Full Story: http://www.billingsgazette.com/index.php?ts=1&display=rednews/2005/03/17/build/outdoors/20-packs.inc
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